In 2025, wearables made a hard pivot to AI [Verge, The]
Meta Platforms, Inc. - Class A (META)
Company Research
Source: Verge, The
Over the last decade, the category has been synonymous with health and fitness. In many ways, that association is still the primary one. But this year, I've seen an increasing number of tech companies pitch another trajectory for wearables: as vehicles for AI. The clearest example is what used to be known as smart glasses. During CES last January, it became clear that the unexpected success of Meta's Ray-Ban glasses was catching on. At the show, the floor was rife with both audio-only and display glasses that promised a future of hands-free and immersive computing. But companies were also starting to correct me on my terminology. “Could you actually stop calling them smart glasses?” they'd ask in person and over email. “ We think of them as AI glasses.” I'd first heard this term from Meta. I thought it was simply a marketing thing. After all, smart glasses are smart glasses — a tech gadget in the mainstream consciousness due in large part to Google Glass's public downfall a decade
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