AI Utilization In The Media And Entertainment World [Forbes]
Meta Platforms, Inc. - Class A (META)
Company Research
Source: Forbes
advertising business (ad sales), changing how advertisers operate and spurring unprecedented growth. For many, it has become an essential component due to its human-like intelligence. Now, I believe AI is poised to revolutionize ad sales in several ways. The digital revolution in media and entertainment (M&E) is strongly influenced by customer experience, with advertising remaining a major revenue stream across all platforms: traditional theatrical, linear (traditional TV), digital (like Netflix and Amazon Prime) or a mix of these. PROMOTED AI plays a crucial role in several aspects, including predicting user preferences, generating AI-driven ad content, offering personalized recommendations, reducing content search time, and ultimately boosting viewership and readership for media companies. Media companies are increasingly turning to AI solutions for advertising sales, addressing challenges like cookie deprecation, automating ad sales processes, providing AI-powered dashboards
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