Meta confirms launch of a bonus program for creators on Threads [TechCrunch]
Meta Platforms, Inc. - Class A (META)
Company Research
Source: TechCrunch
To increase engagement, the social media giant is running a limited-time bonus program for Threads. Over the last few days, many accounts have posted about this program. The company confirmed to TechCrunch about a limited-time invite-only program for creators, which began testing in March. Meta said that invited creators will have “individualized” requirements for bonuses. At the moment, the program is just limited to creators in the U.S. The company said it might expand the program to other regions if successful. On its support page , Meta says that invited creators must make a public Threads profile and follow the rules of Instagram creator incentive terms and rules for bonuses on Instagram . The company specified that the performance of Threads' posts (views) and the number of posts are some of the parameters for creators to receive bonuses. There are also specific guidelines for what kind of posts would be eligible for the bonus program. For instance, one of the requiremen
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- 5/14/24 - Form PX14A6G
- 5/9/24 - Form 4
- 5/7/24 - Form 4
- META's page on the SEC website