Data Blindspot: Why CPG Digital Marketing Needs A Revolution [Forbes]
Meta Platforms, Inc. - Class A (META)
Company Research
Source: Forbes
Deliver the right experience to people, and they will love you. Deliver the right experience consistently, and they'll be loyal to you. We live in an increasingly digital-first world, but CPG companies—and the media agencies they work with—are too slow to evolve their audience targeting methods. Additionally, the people making the most expensive marketing decisions don't have access to the data they need to reach the right customers effectively. Research from suggests that, in general, CMOs are struggling to manage multiple data channels and prioritize first-party data. This is an outsized problem when you consider that ad spend and trade spend are the most significant line items on a corporate P&L. How and where those dollars are spent is shifting seismically, raising complex questions about how to funnel and allocate funds effectively. PROMOTED For marketers, the ever-evolving variety of platforms, from Facebook to Pinterest to YouTube to Snap to TikTok, offers a myriad of w
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