Everything to know about Instagram Reels: What they are, when to use them, and how they compare to video [Business Insider]
Meta Platforms, Inc. - Class A (META)
Company Research
Source: Business Insider
Users can watch reels on Instagram's Reels tab, Explore page, and in their own feeds. Instagram later announced it would publish virtually all video posts under 15 minutes as reels. Reels, Instagram's short-form video platform designed to rival TikTok , has become a key driver of both Instagram and Meta's growth since its rocky launch in 2020. The feature, which has drawn criticism for the large quantity of reshared or cross-posted TikTok content, has grown more sophisticated over time as the Instagram algorithm has shifted from prioritizing photo-based content to video. Reels offers many of the same video tools as TikTok — such as video effects, an audio library, and other editing features. Like traditional Instagram photos and videos, reels can be shared seamlessly through in-app features like stories, chats, and threads, as well as through Meta's other platforms like Facebook and WhatsApp What are reels on Instagram? Reels are Instagram's platform for short-form videos
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META
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- 2/1/24 - Beat
META
Sec Filings
- 4/26/24 - Form 144
- 4/25/24 - Form 4
- 4/24/24 - Form PX14A6G
- META's page on the SEC website