Former Meta integrity chief says new report reveals ‘disappointing' ad fraud epidemic at the social-media giant [Yahoo! Finance]
Meta Platforms, Inc. - Class A (META)
Company Research
Source: Yahoo! Finance
For Rob Leathern, a former Meta executive who led the company's business integrity operations until 2019, the findings expose a stark tension between revenue growth and consumer harm. The report , published Monday, found that Meta generated roughly $18 billion in advertising revenue from China in 2024, around 10% of its global revenue, even as internal documents showed that nearly one-fifth of that (about $3 billion) came from ads tied to scams, illegal gambling, pornography, and other prohibited activity. Meta internally labeled China its top “scam exporting nation,” accounting for 25% of all scam and banned-product ads globally, according to the report. Meta's core social media platforms (Facebook, Instagram, WhatsApp) are blocked in China, but the company still earns billions from Chinese advertisers targeting global users. The investigation, Leathern told Fortune , illuminates several issues with both Meta and the broader Chinese ad market. “It appears that a variety of busi
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META
Earnings
- 10/29/25 - Miss
META
Sec Filings
- 12/15/25 - Form 144
- 12/15/25 - Form 144
- 12/12/25 - Form 8-K
- META's page on the SEC website