GROUNDBREAKING STUDY REVEALS HEIGHTENED CONSUMER DEMAND FOR GENDER EQUALITY IN ADVERTISING RESULTING IN UP TO 10X INCREASE IN SALES [Yahoo! Finance]
Meta Platforms, Inc. - Class A (META)
Company Research
Source: Yahoo! Finance
NEW YORK May 2, 2024 /PRNewswire/ -- Accurate gender representation in advertising is driving measurable business outcomes for brands—such as heightened consumer trust, loyalty and, most importantly, improved sales performance—according to SeeHer's latest Gender Equality Measure (GEM ® ) Lift research SeeHer is a global movement, within the Association of National Advertisers (ANA), to accurately portray women and girls in marketing, advertising, media and entertainment. SeeHer spearheaded GEM ® , the global gold standard of measuring gender bias in advertising and content. Starting in 2019, SeeHer's GEM ® Lift analysis has been conducted biennially in partnership with Circana, the leading advisor on the complexity of consumer behavior. It measures the impact on business growth when gender equality principles are embedded in advertising campaigns. "Our research clearly demonstrates that—apart from contributing to a more inclusive media and marketing landscape—advancing gender equ
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