How Catalina Crunch Took The Fight To Sugary Breakfast Cereals [Forbes]
Meta Platforms, Inc. - Class A (META)
Company Research
Source: Forbes
Catalina Crunch has carved out a niche with its innovative approach to low-carb, high-fiber foods. Founded by Krishna Kaliannan, whose personal journey with type one diabetes sparked the creation of Catalina Crunch, the company has rapidly evolved from a passion project to a thriving business. I sat down with Kaliannan to learn more about the brand's trajectory, from its humble beginnings in cereal to its strategic expansion into new product categories and retail channels. Dave Knox: The journey from diagnosis to entrepreneurship is quite remarkable. How did your personal experience with type one diabetes influence the creation of Catalina Crunch? Krishna Kaliannan: My diagnosis with type one diabetes was a pivotal moment that completely shifted my perspective on food. Prior to that, I indulged in typical American fare without much thought to the consequences. However, learning to manage my condition introduced me to the importance of low-carb, high-fiber foods for stabilizing bl
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