How to integrate email and SMS for maximum engagement [CNBC]
Meta Platforms, Inc. - Class A (META)
Company Research
Source: CNBC
Email and text messaging are both effective, affordable marketing tools for small businesses. Paired together, they can create unstoppable marketing campaigns. Short message service, or SMS, gives businesses a direct line to potential customers' phones — an incredibly valuable channel that's easier to tap into than you might think. Even so, SMS is just one piece of the puzzle — A holistic approach is the best practice for a modern marketing strategy. Using email to nurture and inform contacts while layering in time-sensitive text messages can maximize engagement and conversions. Here are five tips that can help you develop a marketing strategy that incorporates both email and SMS. 1. Start with a single contact list It might sound obvious, but to coordinate messaging across channels in an integrated marketing strategy, you'll need a single repository that includes both email addresses and phone numbers. This might require merging existing contact lists and cleaning them up
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