How the lizard king built a reptile empire selling $50,000 geckos [BNN Bloomberg (Canada)]
Meta Platforms, Inc. - Class A (META)
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Source: BNN Bloomberg
Working nights for the next 16 years, he sometimes found himself so strapped for cash he had to choose between buying groceries and paying his mortgage. Today he's got a $350,000 pad overlooking the Caribbean, two homes in Denver and a six-figure stock portfolio. The source of his wealth? Crested geckos, docile creatures that resemble diminutive cartoon dragons. “I bought a condo in Belize,” the 37-year-old says. “Every time I visit, I think to myself, ‘I sell lizards on the internet. How the hell did I end up here?'” He ended up there by selling a lot of lizards, for a lot of money. Five of his “designer” geckos, with unusual black-and-white markings, have sold for more than $50,000 apiece, and even those with less striking patterns typically fetch $300. Butler, who left his job at UPS in 2022 to focus full time on geckos, says his business pulls in $600,000 a year with just three part-time workers. Butler's prosperity has been helped by soaring interest in cold-blooded pets. S
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