McDonald's CEO did a burger taste test that became a cautionary tale for execs. But there's a silver lining [Fortune]
Meta Platforms, Inc. - Class A (META)
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Source: Fortune
But one small, hesitant bite was all it took to turn the launch into a viral punchline, and hand archrival Burger King a chance to do their own spoof at the CEO's expense. In early February, McDonald's CEO Chris Kempczinski posted a seemingly routine video to promote the chain's new Big Arch Burger— billed as a “love letter” to fans after successful tests in several international markets. On camera, Kempczinski showcased what he referred to as the new “product,” stacked with two patties and a whopping 1,020-calorie count that amounts to roughly two-thirds of an adult's daily intake. “I don't even know how to attack it. God, so much to it,” Kempczinski says in the clip. One small nibble later, the chief executive promises viewers he will “enjoy the rest of [his] lunch” off-screen, adding, “that's a big bite for a Big Arch.” The innocent taste test went largely unnoticed for weeks until creators began stitching their reactions and flooding social feeds with a storm of memes and s
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