Meta's AI tools for advertisers can now create full new images, not just new backgrounds [TechCrunch]
Meta Platforms, Inc. - Class A (META)
Company Research
Source: TechCrunch
Now, instead of only being able to create different backgrounds for a product image, advertisers can also request full image variations, which offer AI-inspired ideas for the overall photo, including riffs that update the photo's subject or product being advertised. In one example, Meta shows how an existing ad creative showing a cup of coffee sitting outdoors next to coffee beans could be modified to present the cup, from a different angle, in front of lush greenery and coffee beans, evoking imagery reminiscent of a coffee farm. This may not be a big deal if the image is only mean to encourage someone to visit a local coffee shop. But if it was the coffee cup itself that was for sale, then the AI variations Meta offers could be versions of the product that didn't exist in real life. The feature could be abused by advertisers who wanted to dupe consumers into buying products that don't actually exist. Meta admits this is a possible use case, saying that an advertiser could tai
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