Most of Instagram ads now run on Reels [Yahoo! Finance]
Meta Platforms, Inc. - Class A (META)
Company Research
Source: Yahoo! Finance
In the U.S., Reels accounted for 46% of time spent on the Instagram app in 2025, an increase from 37% in 2024. On the Facebook app, Reels usage reached 29% in 2025, also showing growth from the previous year. This shift underscores the growing importance of Reels in Meta's strategy to boost engagement and advertising revenue across both Instagram and Facebook platforms. Vertical video has become a key artificial intelligence component for social media platforms. Companies including Meta, Google's YouTube, and TikTok use AI-powered recommendation systems to deliver personalized videos that keep users engaged longer. Sensor Tower data indicates that as Reels viewership increases, overall app activity also rises. Instagram's daily active users grew 2% since last year, primarily driven by increased Reels usage. Instagram launched Reels in August 2020 as a response to TikTok's growing popularity, later integrating the feature into Facebook. While Meta's Reels share continues to
Show less
Read more
Impact Snapshot
Event Time:
META
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
|
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
|---|---|---|
|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
| Last Price | ||
| VWAP | ||
|
High:
|
Max Up |
High:
|
|
Low:
|
Max Down |
Low:
|
|
%
|
Post news range |
%
|
|
|
Price change |
|
|
|
Price Change Percentage |
|
|
|
S&P 500 (SPX) |
|
|
%
|
Volume ratio |
%
|
| Volume | ||
| Ticks | ||
|
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
META alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
META alerts
High impacting Meta Platforms, Inc. - Class A news events
Weekly update
A roundup of the hottest topics
META
News
- FTC appeals ruling in Meta antitrust case over Instagram, WhatsApp deals [CNBC]CNBC
- Popular analyst reveals 9 'buy the dip' tech stocks [Yahoo! Finance]Yahoo! Finance
- FTC says it will appeal Meta antitrust decision [Yahoo! Finance Canada]Yahoo! Finance Canada
- Billionaire Chamath Palihapitiya Says This Is the Best Artificial Intelligence (AI) Investment for 2026 (Hint: It's Not Even a Stock) [Yahoo! Finance]Yahoo! Finance
- Meta Platforms (NASDAQ:META) had its price target lowered by analysts at UBS Group AG from $915.00 to $830.00. They now have a "buy" rating on the stock.MarketBeat
META
Earnings
- 10/29/25 - Miss
META
Sec Filings
- 1/20/26 - Form 144
- 1/20/26 - Form 144
- 1/16/26 - Form 8-K
- META's page on the SEC website