A new crop of startups wants to help solve loneliness among millennials and Gen Z. Here's how they're connecting strangers and making money. [Business Insider]
Meta Platforms, Inc. - Class A (META)
Company Research
Source: Business Insider
These companies make money from events, ad deals, and subscriptions. At a rooftop bar in New York City, small groups of six people — some previously strangers until hours earlier when they met for the first time over dinner — grabbed drinks and gabbed. "Are you here with 222?" people asked one another, quickly jumping into conversations about where they're from, how they've tried (and maybe failed) to make friends as adults, and where they ate dinner an hour earlier. One of several emerging IRL-social startups, 222 launched in 2021 with a series of dinners in Los Angeles. After raising $2.5 million following its stint as a Y Combinator startup, the company expanded to New York and launched its app, which charges users a one-time fee or a recurring subscription to unlock events where they meet their closest matches over dinner. 222's not the only app pitching connection and friendship. "A lot more people are coming around to this idea of in-real-life social," 222's cofounder
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