WhatsApp is testing a premium subscription, put it is mainly cosmetic [TechCrunch]
Meta Platforms, Inc. - Class A (META)
Company Research
Source: TechCrunch
The paid plan's features are largely cosmetic; users don't get many additional functional features. WhatsApp Plus has been spotted by many users , including social media consultant Matt Navarra . The company confirmed the test to TechCrunch in a statement. “WhatsApp is testing a new, optional subscription called WhatsApp Plus, designed for users who want more ways to organize and personalize their experience,” a Meta spokesperson said. “Premium features include expanded pinned chats, custom lists, new chat themes, and more. We're starting with a small test to gather feedback and ensure we're building something people find genuinely valuable.” While the company didn't specify pricing, WABetaInfo noted that the plan might be priced at €2.49 per month in Europe and 229 PKR ($0.82) in Pakistan. The blog noted that the company is also offering a one-month free trial to users. In addition to features like custom themes and ringtones, the company will allow users to pin up to 20 chat
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