Why Social Media Is The Most Misunderstood Job In Corporate America [Forbes]
Meta Platforms, Inc. - Class A (META)
Company Research
Source: Forbes
The fact that US politicians can simultaneously believe that TikTok is both a , and also a core channel for reaching a key voter demographic, perfectly illustrates the tension at the heart of social media. Senators want to engage with TikTok, but on their terms, which is exactly the conundrum facing marketing teams and brands, but expanded to geopolitical scale. Eight of the ten in the world derive revenue from the attention economy, but social media as a professional discipline has only really existed for the past decade. During that time there's been a wholesale shift from text-based platforms like Facebook and Twitter being the dominant forces to image-based platforms like Instagram and TikTok becoming the primary channels for users and advertisers alike. I spoke to four social media executives to get their perspective on how the landscape, and the job itself, has changed dramatically over the past ten years. The Evolution Of Social Media And The Rise Of TikTok PROMOTED ma
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