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Stock impact report

Yahoo Finance [Yahoo! Finance]

Meta Platforms, Inc. - Class A (META) 
Company Research Source: Yahoo! Finance
Joining Meta, Snap SNAP and Pinterest PINS will be two other social media stocks that investors might want to pay attention to over the next week with their Q1 reports set for Thursday, April 25, and Tuesday, April 30 respectively. To that point, here's a brief look at why now may be an ideal time to buy these top-rated social media stocks. Domestic Digital Advertising Expansion According to the Interactive Advertising Bureau (IAB), social media among other digital advertising revenue channels grew 7.3% in the United States last year to record levels of $225 billion. More intriguing, Q4 saw the highest growth rate at a 12.3% year-over-year increase compared to 4.4% growth in Q4 2022 with revenues rising to $64.5 billion. The IAB expects innovations that merge social commerce, reality tech, and influencer marketing to drive higher engagement and conversions among social media platforms in 2024. This along with the plausibility that generative AI will optimize various advertisi Show less Read more
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