Your CEO wants to be a social media influencer. Is it cool or cringy? [CNBC]
Meta Platforms, Inc. - Class A (META)
Company Research
Source: CNBC
In many cases, however, these leaders come off not as relatable but as cringey. In this article Vladimir Godnik | Fstop | Getty Images For years, Braden Wallake has posted everything from business lessons to animal pictures on his LinkedIn page. A fateful midweek post on a late-summer day stopped the marketing executive in his tracks. Wallake shared a teary-eyed selfie with a message about his feelings after laying off staff. Just like that, he was the “Crying CEO.” “I woke up the next day, texted my marketing person and said, ‘I think I went viral last night,'” said Wallake, whose post has raked in more than 57,000 reactions and 10,000 comments. Users blasted the HyperSocial CEO as being “manipulative” and displaying “self indulgence.” The photo “would make a great dart board,” another wrote. Corporate executives and founders like Wallake were sold on the idea that a vibrant social media presence can boost their personal and firm-wide brand awareness. But the reality i
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