Manulife bundles health monitoring into more coverage [Investment Executive - News]
Manulife Financial Corporation (MFC)
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Source: Investment Executive - News
Manulife Financial Corp. is aiming to help advisors improve client retention and engagement with the expansion of its Vitality program. Vitality — already available with family term life and individual health products — will be expanding to universal life this November and to participating whole life in 2023, said Paul Savage, Manulife Canada’s head of individual insurance, on Monday. Advisors have been telling Manulife it is tougher to sell life insurance — other than family term — when Vitality is not included, Savage said. The program launched in 2016. With traditional life insurance, advisors have few opportunities other than billing and claims to engage with customers after they purchase the policy, Savage said, but some Vitality clients interact with the program more than 20 times a month. Three out of four respondents (in a Manulife-commissioned survey in July of 510 advisors) said Vitality gives them “new opportunities to interact with their customers” while more than 50%
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MFC
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