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Stock impact report

‘Nobody got any joy from our products': John Hancock's CEO on adding behavioral nudges to life insurance [Yahoo! Finance]

Manulife Financial Corporation (MFC) 
Last manulife financial corporation earnings: 2/12 05:00 pm Check Earnings Report
US:NYSE Investor Relations: manulife.com/investor-relations
Company Research Source: Yahoo! Finance
The Boston-based CEO runs John Hancock, one of the largest US life insurers, and knows that the longer its customers live, the more it can make from investing their premiums before having to pay out to their beneficiaries. Yet Tingle knows he works in an unloved industry. (If you think about your life insurer at all, “you're thinking about dying,” he remarks.) About a decade ago, that observation collided with another: Given their alignment of interests, it was odd that John Hancock was doing nothing to encourage healthier habits in its policyholders. The result was a program called Vitality, which “nudges” John Hancock's customers to get more exercise, eat healthier food, and go for preventative health screenings. The incentives range from Amazon vouchers and discounted Apple Watches to subsidized cancer screening tests and savings of up to 25% on life insurance premiums. Tingle says two-thirds of his customers now use Vitality, of whom almost 80% report that their health is si Show less Read more
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