Mistplay Completes Acquisition of Connected Rewards™, Expanding Its Rewarded Loyalty Platform [Yahoo! Finance]
MOBIVITY HOLDINGS CORP (MFON)
NASDAQ:AMEX Investor Relations:
ir.mobivity.com
Company Research
Source: Yahoo! Finance
Mistplay logo (CNW Group/Mistplay) With the transaction now closed, Connected Rewards™ becomes part of Mistplay's LoyaltyPlay platform, expanding the company's ability to unlock deeper engagement and loyalty for brands while giving advertisers access to new, high-intent audiences. Connected Rewards™ extends Mistplay's rewarded ecosystem by enabling players to earn real-world rewards through gameplay, translating digital engagement into in-store brand experiences. Combined with LoyaltyPlay, the platforms create a unified loyalty solution that connects gameplay to real-world commerce. LoyaltyPlay drives deep engagement within mobile apps through games, while Connected Rewards translates that engagement into tangible rewards that bring consumers back into stores, loyalty programs, and richer brand experiences. Together, they give brands new ways to drive repeat behavior, traffic, and spend, while opening new audience reach for game advertisers. "Bringing Connected Rewards into Mis
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