Marriott Bonvoy Adds 200 Millionth Member as Hotel Loyalty Race Heats Up [Yahoo! Finance]
MGM Resorts International (MGM)
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Source: Yahoo! Finance
The company even identified the 200 millionth member: A gentleman with the first name of Nino, who signed up for Marriott Bonvoy at the JW Marriott Marquis Hotel Dubai, according to a LinkedIn post The milestone came as Hilton has been signing up loyalty members at a faster pace than Marriott. Skift looked at a five-year pace and a one-year pace as of year-end and if trends continue, Hilton could overtake Marriott's program in size within roughly the next year. To gain context, Skift caught up Monday with Peggy Roe , executive vice president and chief customer officer of Marriott. On staying the largest “My perspective is it's about quality, not quantity,” Roe said. “That said, having the biggest program in the world is important.” “There's a lot of upside for us to sustain our position because of initiatives we're launching this year to target new segments and work with new partners. We're going to give people, especially younger people, reasons other than staying at a hot
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