Frank's RedHot® and Ludacris Drop the Mic - and the Sauce - Through New "Eat The GOAT" Campaign [Yahoo! Finance]
McCormick & Company, Incorporated (MKC)
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Source: Yahoo! Finance
Feb. 2, 2026 /PRNewswire/ -- Frank's RedHot is the #1 hot sauce brand in the world* and its turning the Big Game into a full-blown flavor showcase with "Eat The GOAT," a new campaign starring hip-hop legend Chris "Ludacris" Bridges. The spot blends beats, heat, and humor in a way only Frank's RedHot can—where the GOAT of hot sauce meets a hip-hop legend to prove that flavor always headlines the show. "Eat The GOAT" takes the most iconic acronym in hip-hop and sports culture (Greatest Of All Time) and flips it into something fans can actually do: eat it. The creative drops fans into a high-energy watch party hosted by Ludacris, featuring a surprise cameo from party guest Chingy alongside DJ Infamous, Shawnna, and I-20, plus an unexpected rapping goat that takes over the spot's playful misdirection as the life of the party. In the campaign's original raps, recipes turn into rhymes, dropping lines about saucy wings, cheesy dips, and the perfect flavor-to-heat ratio that only the GOAT
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News
- Frank's RedHot® and Ludacris Drop the Mic – and the Sauce – Through New “Eat The GOAT” Campaign [Yahoo! Finance]Yahoo! Finance
- McCormick tackles $50M tariff hit through pricing, other measures [Yahoo! Finance]Yahoo! Finance
- McCormick & Company, Incorporated (NYSE:MKC) was upgraded by analysts at Hsbc Global Res to a "hold" rating.MarketBeat
- McCormick & Company to Present at Consumer Analyst Group of New York Conference [Yahoo! Finance]Yahoo! Finance
- McCormick & Company to Present at Consumer Analyst Group of New York ConferencePR Newswire
MKC
Earnings
- 1/22/26 - Miss
MKC
Sec Filings
- 2/3/26 - Form 4
- 2/3/26 - Form 424B5
- 1/22/26 - Form 10-K
- MKC's page on the SEC website