5 Ways A Growing City Can Define Their Brand [Forbes]
MillerKnoll, Inc. (MLKN)
Company Research
Source: Forbes
Austin didn't solely grow because of SXSW, Seattle first had Boeing before a tech boom. Raleigh and Durham attracted second headquarters for more space and research triangle graduates. A city's history tells you just as much about its future as its past. Here are five ways a city can grow it's own brand over time. 1) Start By Sharing Your City Name Located in the heart of the manufacturing Midwest, Grand Rapids, Michigan may be an unlikely candidate to be one of the best places to live, work, study, retire and raise a family. But the city of 200,000 (metro over 1 million) appears in more top lists than any of its size and stands up competitively with any major metro. 2) Organize Leaders In The Community Grand Action, an organized group of action-oriented leaders, partnered to create necessary amenities to attract and retain talent. They built the 12,000-seat Van Andel Arena as well as a massive convention center in DeVos Place, a downtown market, community theater and played a par
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