The price of Red Bull, other energy drinks may be about to skyrocket [DailyFinance (AOL.com)]
Monster Beverage Corporation (MNST)
Last monster beverage corporation earnings: 2/27 04:05 pm
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Source: DailyFinance
The price of Red Bull, other energy drinks may be about to skyrocketBrian SozziOctober 7, 2021, 11:53 AMIngesting 300 milligrams of caffeine before 6:00 a.m. in one shot may be about to get much costlier.And you could blameinflation"A price increase would be preferable, and meaningfully favorable for trading in Monster shares, but we believe Monster remains committed to following Red Bull (we ascribe a slightly greater than 50/50 likelihood that Red Bull takes price, with an announcement needed before year-end)," said Stifel analyst Mark Astrachan in a new research note on Thursday.Astrachan thinks it's logical that Red Bull takes a price increase given the elevated inflationary environment, which would open the door to Monster Beverage (and likely others in the space) jacking up prices.Explains Astrachan, "We also cannot think of a good reason why Red Bull will not price given rising cost pressures, especially aluminum, the largest component of cost of goods sold, is up ~50% year-ove
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MNST
Earnings
- 2/28/24 - Miss
MNST
Sec Filings
- 4/9/24 - Form 4
- 4/9/24 - Form 4
- 4/9/24 - Form 4
- MNST's page on the SEC website