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-0.000414708321813673 -0.00117500691180528 -0.000276472214542383 0.0015205971799834 -0.000414708321813673 -0.00124412496544102 0.00262648603815313 0.0031794304672381
Stock impact report

Monster takes on Alani Nu with female-focused energy drink [Yahoo! Finance]

Monster Beverage Corporation (MNST) 
Last monster beverage corporation earnings: 2/27 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investors.monsterbevcorp.com/events.cfm
Company Research Source: Yahoo! Finance
Monster Beverage Corporation is planning to launch a female-focused energy drink line as rivals such as Celsius find success with products that specifically appeal to women. Flrt is set to launch in the select channels in the first quarter of 2026, executives said in an earnings call earlier this month. The female-focused beverage brand will launch with four initial flavors: strawberry fling, guava lava, berry tempting and sunset squeeze. The drinks will be sugar free and include other “ingredients we believe will appeal to our target audience,” Monster CEO Hilton Schlosberg said in the call. The website lists Flrt as having ingredients that boost collagen or support immunity, skin and hair health. Dive Insight: By launching an energy drink with better-for-you elements, Monster is positioning itself to compete with other female-focused energy drinks in the market. One of its largest competitors will be Alani Nu , which energy drink giant Celsius bought earlier this year for Show less Read more
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