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Stock impact report

MNTN and Northbeam Give Marketers a Trusted Way to Verify CTV Performance and Acquire New Consumers

Everest Consolidator Acquisition Corporation Class A (MNTN) 
Company Research Source: Business Wire
New Integration enables MNTN campaign data to flow directly into Northbeam, helping marketers track, model, and prove how Performance TV drives results - with beta partners seeing 90% net new site visits. NEW YORK--(BUSINESS WIRE)--MNTN (NYSE: MNTN), the technology platform that brings performance marketing to Connected TV, today announced a new integration with Northbeam, a leading marketing measurement platform. Marketers can now see how their MNTN Performance TV campaigns perform in relation to other media channels in Northbeam, making it easier to measure CTV’s impact on their business.The integration pipes MNTN performance data directly into Northbeam, enabling customers to track CTV’s contribution to conversions, new customer acquisition, and the performance of other media, all in one third party platform. Marketers can now leverage Northbeam’s trusted multi-touch attribution (MTA), and marketing mix modeling (MMM) to understand how CTV influences results and make more confid Show less Read more
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