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Stock impact report

Cannaccord Genuity Flaunts MNTN Inc. (MNTN) Prospects in CTV Advertising Market [Yahoo! Finance]

MNTN, Inc. Class A (MNTN) 
Company Research Source: Yahoo! Finance
According to the research firm, MNTN boasts of a strong position in the growing connected TV CTV advertising market. The company's outlook remains strong, as the connected TV market is increasingly replacing traditional television. Cannaccord Genuity expects CTV to account for just fewer than 10% of total US media spend while representing 20% of consumption next year. The fact that MNTN specializes in performance-oriented CTV campaigns while leveraging AI-driven creative tools positions it to take advantage of emerging opportunities. It is increasingly serving small and medium-sized businesses by enabling them to run measurable television advertising campaigns. The research firm expects the company to benefit from industry trends and gain market share by addressing specific market needs. The company has already integrated with the marketing measurement platform Northbeam, which allows marketers to track how TV campaigns perform. MNTN Inc. (NYSE:MNTN) is a software company that Show less Read more
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