Momentive Announces SurveyMonkey Price Optimization Solution, Empowering Users to Find Optimal Prices for Products
Momentive Global Inc. (MNTV)
Company Research
Source: Business Wire
The new solution democratizes access to pricing decision-making by putting the power of audience sentiment in the hands of all users, not just market research experts SAN MATEO, Calif.--(BUSINESS WIRE)--Momentive (Nasdaq: MNTV), the maker of SurveyMonkey and GetFeedback, today announced the launch of its new Price Optimization solution for SurveyMonkey. Using the popular Van Westendorp Price Sensitivity Meter, the new solution is a quick, easy, and reliable way for product managers, marketers, insights professionals, pricing managers, and other business professionals to determine the optimal price point of a product in hours, not weeks.In times of economic uncertainty, knowing what an audience is willing to pay for a product is critical to maximizing both profitability and customer satisfaction. With many companies focused on cost-cutting, investing in expensive, slow, third-party research agencies is often not a priority, yet many low-end survey tools lack the expert methodology a
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