A new heated tobacco product in the US could become an alternative to vaping [Yahoo! Finance News]
Altria Group, Inc. (MO)
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Source: Yahoo! Finance News
A new heated tobacco product in the US could become an alternative to vaping As of this month, some 500 tobacco stores in Atlanta, Georgia are the first in the United States to start selling IQOS—a heated-tobacco product from tobacco giant Philip Morris International. Traditionally, heated tobacco products haven’t been all that popular: IQOS is one of two CNBC noted PMI is currently licensing the IQOS technology to Altria, which owns 35% of e-cigarette market leader Juul. Last month, amid a flurry of concerns about the safety of using e-cigarettes and the high rate of teenage vaping, Juul’s CEO stepped down Now, Altria is heading up the sales, marketing, and distribution of IQOS in the US. The device had been pending authorization from the US Food and Drug ministration FDA) for almost two years, and the regulatory agency finally gave IQOS the okay in April 2019. If sales in the Atlanta test market go well, it will expand to the rest of the US within a few years. Like e-cigarettes and
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MO
Earnings
- 4/25/24 - In-Line
MO
Sec Filings
- 4/25/24 - Form 10-Q
- 4/25/24 - Form 8-K
- 4/23/24 - Form PX14A6G
- MO's page on the SEC website