ECMOHO and L&P Cosmetic Formed a Comprehensive Strategic Partnership
ECMOHO Limited - American Depositary Shares (MOHO)
Company Research
Source: GlobeNewswire
SHANGHAI, China, April 20, 2020 (GLOBE NEWSWIRE) -- ECMOHO Limited (“ECMOHO” or the “Company”; Nasdaq: MOHO), a leading integrated solution provider in the rapidly growing non-medical health and wellness market in China, and L&P Cosmetic Co., Limited (“L&P Cosmetic”), a Korean cosmeceutical company, whose brands include MEDIHEAL, have entered into a comprehensive strategic partnership, in which ECMOHO will provide integrated omni-channel marketing services for L&P Cosmetic by introducing MEDIHEAL to Chinese consumers who are keen on Korean beauty products. ECMOHO will leverage its expertise in data analytics and digitization to support MEDIHEAL in reaching Chinese consumers, offering consumer insights and leveraging online and offline integrated channels to provide consumers with personalized products. Through data analytics, ECMOHO can precisely target consumers with the most appropriate products based on their gender, skin characteristics, geographic region, and climate. As a l
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