The Battle for Digital Ad Spend is Fiercer than Ever--Who's Winning?
Marin Software Incorporated (MRIN)
US:NYSE Investor Relations:
marinsoftware.com/about-us/20205-2
Company Research
Source: PR Newswire
SAN FRANCISCO, July 18, 2019 /PRNewswire/ -- Growth remains a top priority for advertisers, and driving brand awareness is central to that goal. However, digital marketers face constant challenges—hitting volume targets with paid search, accurate attribution with paid social, and leveraging audience data with eCommerce—in their quest to drive business results through digital advertising. That's according to Marin Software's latest State of Digital Advertising 2019 report, which canvassed the views of over 450 B2B and B2C digital marketing professionals in the US and the UK to understand their top priorities, challenges, and opportunities for 2019. Paid Search Still Dominates Digital AdvertisingThe study confirmed that paid search remains the dominant digital ad channel, commanding 39% of the total budget, although the playing field is leveling out. Paid social claimed the second-largest share of advertisers' budgets (18%) despite well-documented struggles with data privacy, followed
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News
- Marin Software Announces First Quarter 2024 Financial Results [Yahoo! Finance]Yahoo! Finance
- Marin Software Announces First Quarter 2024 Financial ResultsBusiness Wire
- Marin Software Incorporated (NASDAQ: MRIN) is now covered by analysts at StockNews.com. They set a "hold" rating on the stock.MarketBeat
- Marin Software Launches AI-powered Anomaly Detector to Unlock Growth in Performance Marketing Campaigns [Yahoo! Finance]Yahoo! Finance
- Marin Software Launches AI-powered Anomaly Detector to Unlock Growth in Performance Marketing CampaignsBusiness Wire
MRIN
Sec Filings
- 5/2/24 - Form 10-Q
- 5/2/24 - Form 8-K
- 4/11/24 - Form 4
- MRIN's page on the SEC website