Behind the Scenes of Comcast’s Winning Bid to Beat Rupert Murdoch in the Battle for Sky [Fortune]
Morgan Stanley (MS)
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Source: Fortune
At a sprawling corporate campus nicknamed Skyberia in west London, Chief Executive Officer Jeremy Darroch gathered with Sky Plc’s top executives, the board and their advisers on Saturday to learn the British broadcaster’s fate. Less than 10 miles away, Comcast Corp. CEO Brian Roberts marshaled his team at the Stafford, a luxury hotel near Buckingham Palace, and at the offices, around the corner in St. James Place, of boutique advisory firm Robey Warshaw. Across the street sat Rupert Murdoch’s London flat, though the octogenarian billionaire and his son James chose to monitor proceedings from more than 3,000 miles away, in 21st Century Fox Inc.’s home of New York. Around noon, on a gray and rainy English day, an almost unprecedented one-day auction began for control of Sky, culminating in a whopping $39 billion bid from Comcast (cmcsa) that knocked Fox (fox) out of the running. This account of the activity behind the scenes is based on interviews with people with
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