BigCommerce Details AI-Ready Commerce Infrastructure Shift, Targets Monetization Gap at Morgan Stanley Event [Yahoo! Finance]
Morgan Stanley (MS)
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Source: Yahoo! Finance
a Morgan Stanley conference discussion, emphasizing a shift toward commerce “infrastructure,” data orchestration, and greater monetization of platform activity. Lentz said the business is financially healthy and operating more efficiently, but acknowledged that revenue growth is not yet matching the level of growth occurring on the company's platform. Strategy shift toward infrastructure and orchestration Lentz said CEO Travis (last name not provided) has been steering the company for roughly the past year and a half toward “data and commerce orchestration and infrastructure,” rather than focusing primarily on traditional storefront experiences. He tied that direction to changes in how commerce discovery and transactions may increasingly occur through AI-driven channels and agents over time. ? Uber and Joby Aviation Team Up: Game Changer or Hype? As part of that repositioning, Lentz pointed to new branding that was intended to “harmonize and connect the brands” across the comp
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