The Future Of Banking: Morgan Stanley And The Rise Of AI-Driven Financial Advice [Forbes]
Morgan Stanley (MS)
Last morgan stanley earnings: 4/16 07:15 am
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Source: Forbes
Generative AI, the technology made famous by ChatGPT, will profoundly change the landscape of banking operations. According to McKinsey, generative AI could add between $200 and $340 billion in value for banks per year (9–15 percent of operating profits). In this article, we'll see how banking giant Morgan Stanley has begun to harness generative AI – and explore broader use cases for generative AI in banking and finance. Introducing Morgan Stanley's New AI Assistant In 2023, Morgan Stanley launched a new internal AI assistant based on OpenAI's ChatGPT technology. Called AI @ Morgan Stanley Assistant , the tool is designed to help Morgan Stanley financial advisors and support staff access and digest over 100,000 research reports. Basically, it's a custom-made encyclopedia for finance professionals, helping them to answer questions on investment recommendations, general business performance, and even on internal processes (such as how to complete certain applications). Think of i
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- 4/16/24 - Beat
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- 4/29/24 - Form 424B2
- MS's page on the SEC website