Morgan Stanley Maintains Coverage of eBay Inc. (EBAY) [Yahoo! Finance]
Morgan Stanley (MS)
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Source: Yahoo! Finance
On January 13, 2026, TheFly reported that Morgan Stanley boosted its price target for eBay Inc. (NASDAQ:EBAY) to $112 from $102, keeping an Overweight rating. The firm stated that its forecast for the internet industry in 2026 is similar to that of 2025. Investors are expected to favor businesses that use GenAI or GPU-enabled technology to generate returns on invested capital, according to the note. Morgan Stanley noted that smaller advertising platforms, e-commerce, travel, and ridesharing, which are impacted by autonomous vehicles, are among the subsectors that are anticipated to trade at valuation multiples. Separately, eBay Inc. (NASDAQ:EBAY) announced the expansion of its Circular Fashion Fund in 2026, as reported by Vogue Business on January 14, 2026. Applications from Canada, Switzerland, and the European Union will be accepted for the first time. These additions expand the fund's reach beyond its current markets, which include the United States, the United Kingdom, Germany,
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MS
Earnings
- 1/15/26 - Beat
MS
Sec Filings
- 1/20/26 - Form FWP
- 1/20/26 - Form 424B2
- 1/20/26 - Form 424B2
- MS's page on the SEC website