Superfeet Announces New Campaign Supporting Track & Field Athletes Ahead of 2024 Olympics & Paralympics [Yahoo! Finance]
Morgan Stanley (MS)
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Source: Yahoo! Finance
Leveraging a partnership with Parity a sports marketing platform dedicated to closing the gender income and opportunity gap, Superfeet will collaborate with seven track and field athletes to share inspiring stories that celebrate performance, empowerment and community. "At Superfeet, we've long believed peak performance starts from the ground up," says Superfeet CEO Trip Randall. "That's why high-performing athletes have chosen Superfeet insoles as their hidden advantage for years. Partnering with these remarkable athletes is a natural fit. Their dedication to excellence embodies the values we champion — resilience, innovation and teamwork. Together with Parity, we're honored to support their journeys to Paris and beyond." This partnership aims to provide comprehensive support to athletes, both on and off the track, as they prepare for upcoming trials and games. "As we gear up for our latest campaign with Superfeet to support and empower women track and field athletes preparing
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