13 Techniques For Building A Successful B2B Marketing Campaign On LinkedIn [Forbes]
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Source: Forbes
LinkedIn has existed as a social network for many years, but only recently has it shown up as a powerhouse in business-to-business marketing. On LinkedIn, professionals connect directly, which can result in a peer network with vast direct marketing potential.Several B2B marketers have realized this and have started leveraging the platform's power to help them with their marketing efforts. The straightforward nature of these techniques makes them far more likely to succeed than an impersonal letter. These 13 experts fromForbes Agency Councilshare their insight into how a business can leverage LinkedIn to develop a successful B2B marketing campaign.Members explain how to create a successful B2B marketing campaign on LinkedIn.Photos courtesy of the individual members1. Be AuthenticIt’s easy to jump to a "built for you" system on LinkedIn. What we’ve seen work is to lead with clear messaging, letting the person know you’re looking to connect with others in their space. From there, followi
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