Kenshoo Achieves Advanced Technology Partner Status in the Amazon Web Services Partner Network, Enables Some of the World's Fastest Walled-Gardens-Advertising Tests
Microsoft Corporation (MSFT)
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Source: PR Web
SAN FRANCISCO (PRWEB) April 28, 2020 Kenshoo (https://kenshoo.com/), a global leader in marketing technology, announced today it has achieved Advanced Technology Partner status in the Amazon Web Services (AWS) Partner Network (APN) after significant adoption of its cloud storage solution and application architecture. Together, these technologies provide Kenshoo the resources necessary to build tools for marketers seeking to rapidly test and optimize across the digital spectrum, even as walled-gardens limit data sharing across publishers and channels. Where most optimization and testing tools use years-old data, Kenshoo's Impact Navigator uses current data stored on AWS to inform always-on incrementality testing to run real marketing experiments and measure true incremental impact across all audience segments."AWS' market maturity shows in its quality and breadth of services, two factors that make them an excellent partner for Kenshoo," said Nir Feldman, SVP of Engineering at Kenshoo.
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