LinkedIn must face narrowed U.S. lawsuit claiming it overcharged advertisers [Reuters]
Microsoft Corporation (MSFT)
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Source: Reuters
the floor of the New York Stock Exchange (NYSE) in New York City, U.S., June 13, 2016. REUTERS/Brendan McDermid/File Photo GLOBAL BUSINESS WEEK AHEAD PACKAGE - SEARCH 'BUSINESS WEEK AHEAD 24 OCT' FOR ALL IMAGES (Reuters) - A U.S. judge dismissed much but not all of a lawsuit accusing Microsoft Corp's LinkedIn of inflating the number of people who watch video ads on the networking platform, allowing it to overcharge hundreds of thousands of advertisers. U.S. Magistrate Judge Susan van Keulen on Tuesday rejected fraud-based claims and an unfair competition claim, saying the plaintiff advertisers did not show that LinkedIn made specific misrepresentations or that its conduct hurt the public at large. But the San Jose, California-based judge also let the advertisers pursue claims based on the theory that bot traffic, errant clicks and fraudulent clicks inflated the metrics they relied on when buying LinkedIn ads. The advertisers said LinkedIn was counting video ad “views” from use
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