Microsoft's Skeleton Key To Unlocking Success [Forbes]
Microsoft Corporation (MSFT)
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Source: Forbes
Microsoft's Skeleton Key To Unlocking Success It may not have the dominant mobile operating system, but Microsoft’s software in the smartphone era Microsoft CEO Satya Nadella (picture: Microsoft.com) In the same way that Microsoft won the battle for the desktop OS (and countless other companies are successful on top of Redmond’s code), Google has won the battle for the mobile OS (and countless other companies are successful on top of Mountain View’s code). While there are outliers in each case (the obvious example being Apple’s Which is good news for Microsoft. Although it had a strong presence in the early smartphone era with Windows Mobile and carved out a beloved but niche reimagining with Windows Phone and Windows 10 Mobile, the main prize went to Google’s Android with Apple taking the still profitable silver place. That left almost no market share for Microsoft. Microsoft Lumia 950 and Lumia 950 XL running Windows 10 Mobile (image: Ewan Spence) Microsoft then put the focus on its
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