PR And Marketing Strategies During A Crisis [Forbes]
Microsoft Corporation (MSFT)
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Source: Forbes
Photo: Getty There is no shortage of panic, hearsay and speculation about the current pandemic. What we know for sure is this is not the first time we have seen a crisis dominate the media, and it certainly won't be the last. The big question for businesses is how to keep moving forward during times like these, where the news cycle seems to preoccupy nearly anyone you speak to. In situations like the coronavirus, in particular, what is the best way to continue working toward the business goals we've set ourselves up for? Since the spread of the virus ramped up, companies have slowly made their workforces remote to take additional precautions. How are these shifts impacting our workflow, and how are they affecting your marketing and PR plans in particular? By forcing less social interaction and more time online. The great thing about living in a digital age is that everything is available online. Offline communications and events have become a novelty. That being said, this time of rem
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