Why Does Microsoft Want To Buy TikTok? [Forbes]
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Source: Forbes
NEW YORK, NEW YORK - AUGUST 03: In this photo illustration, a mobile phone featuring the TikTok app... [+]is displayed next to the Microsoft logo on August 03, 2020 in New York City. Under threat of a U.S. ban on the popular social media app, it has been reported that Microsoft is considering taking over from Chinese firm ByteDance. (Photo Illustration by Cindy Ord/Getty Images)Microsoft (NASDAQ: MSFT)1So why exactly does Microsoft want to buy TikTok and what would be a fair price? Our interactive dashboard analysisWhat’s TikTok USA Worth?SnapchatDoubling Down On Digital Advertising MarketThe online ad market is growing fast, expanding by about 16% in 2019, per eMarketer. While growth is likely to slow this year, the market could rebound strongly in 2021, with growth projected at about 17%.Recommended For YouAlthough TikTok has not yet started to meaningfully monetize its users (we estimate average revenue per user to be roughly $1 per quarter, versus about $33 for Facebook), it certa
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