In 2025, AI became a lightning rod for gamers and developers [Verge, The]
Microsoft Corporation (MSFT)
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Source: Verge, The
Its use has been discovered in some of the most popular games of the year, and CEOs from some of the largest game studios claim it's being implemented everywhere in the industry including in their own development processes. Meanwhile, rank-and-file developers, especially in the indie games space, are pushing back against its encroachment, coming up with ways to signal their games are gen-AI free. Generative AI has largely replaced NFTs as the buzzy trend publishers are chasing. Its proponents claim that the technology will be a great democratization force in video game development, as gen AI's ability to amalgamate images, text, audio, and video could shorten development times and shrink budgets — ameliorating two major problems plaguing the industry right now. In service to that idea, numerous video game studios have announced partnerships with gen-AI companies. Ubisoft has technology that can generate short snippets of dialogue called barks and has gen-AI powered NPCs that playe
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