Axel Springer and Microsoft expand partnership across advertising, AI, content and Azure services
Microsoft Corporation (MSFT)
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Source: PR Newswire
The companies will leverage each other's strengths in digital publishing and technology to accelerate growth in the era of AIREDMOND, Wash., and BERLIN, April 29, 2024 /PRNewswire/ -- Axel Springer SE and Microsoft Corp. have announced an expanded, multifaceted partnership across advertising, AI, content and cloud computing. The cooperation aims to leverage cutting-edge innovation to support independent journalism around the world. The partnership will expand and deepen the existing cooperation on different levels. The existing adtech collaboration will be expanded to encompass POLITICO. Building on a mutual commitment to the principles and potential of responsible AI, both companies will partner to develop new AI-driven experiences for their users. In addition, Microsoft Start-MSN users will have access to more premium content from Axel Springer's news brands, and Axel Springer will migrate its SAP solutions to Microsoft Azure. "In this new era of AI, partnerships are critical to pre
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