Microsoft brings Xbox back, scraps Microsoft Gaming [Verge, The]
Microsoft Corporation (MSFT)
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Source: Verge, The
Xbox CEO Asha Sharma has had a busy week. Sharma held an internal town hall with Xbox employees today, just days after announcing an Xbox Game Pass price cut , commenting on the status of the Xbox mobile store , and teasing a mysterious Xbox and Discord partnership . One of the items on the agenda for the employee all-hands was scrapping Microsoft Gaming. Sources familiar with the meeting tell me that Sharma announced that Microsoft is returning to using Xbox for its gaming division, instead of Microsoft Gaming. “Xbox needs to be our identity,” said Sharma, noting that Microsoft Gaming was a departure from that. Microsoft originally switched to Microsoft Gaming at the same time it announced its plan to acquire Activision Blizzard in 2022 . Phil Spencer was promoted to Microsoft Gaming CEO at the time, in an effort to further position Microsoft's gaming efforts across Xbox, PC, mobile, and the cloud. Sharma's decision to return to the Xbox division is part of her promise of a
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