The Estée Lauder Companies and Microsoft increase collaboration to power prestige beauty with generative AI [Yahoo! Finance]
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Source: Yahoo! Finance
NEW YORK and REDMOND, Wash. April 26, 2024 /PRNewswire/ -- The Estée Lauder Companies (ELC) and Microsoft Corp. on Friday announced the creation of an AI Innovation Lab as an expansion of their global strategic relationship. Leveraging cutting-edge generative AI capabilities in Microsoft's Azure OpenAI Service, the companies will work together to develop solutions that further empower ELC's more than 20 prestige beauty brands as they create closer consumer connections and increase speed to market with local relevancy. The AI Innovation Lab further positions both companies as leaders at the forefront of reimagining the beauty industry with generative AI. This expanded global strategic relationship will further support and build impactful generative AI use cases across several areas of ELC's business, including: Faster response and execution to social trends and consumer demands: ELC and Microsoft have successfully created an internal-facing generative AI chatbot to enhance marketi
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