Italy Investigates Microsoft's Activision Blizzard Over Game Sales [Yahoo! Finance]
Microsoft Corporation (MSFT)
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Source: Yahoo! Finance
authority launched two investigations into its Activision Blizzard unit for alleged deceptive sales tactics tied to mobile gaming. Warning! GuruFocus has detected 2 Warning Sign with MSFT. Is MSFT fairly valued? Test your thesis with our free DCF calculator. The probes look into how Activision Blizzard advertised "Diablo Immortal" and "Call of Duty Mobile." Regulators say this may break consumer protection laws and not fulfill the standards that companies in industries with possible gambling risks should meet. The Italian government claimed that the probes are part of its ongoing look into how mobile games make money, especially through microtransactions and in-game purchases that could trick players or encourage them to become addicted. The investigations are just one more problem that Microsoft is having with regulators around the world since it bought Activision Blizzard for $69 billion. Regulators in several countries are paying more attention to how games and digital ad
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