J.S. Held Expert Presents a Business Case for Human Factors as a Catalyst for Innovative Design [Yahoo! Finance]
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Source: Yahoo! Finance
Held shared an important and informative article contributing to the literature on human factors research and user-centered design. In " Beyond Safety and Effectiveness: Business Reasons to Prioritize Human Factors in Medical Device Design ", Managing Scientist and human factors expert Joseph R. Pauszek , Ph.D., examines the value of human factors research and user-centered design from a business perspective. Dr. Pauszek shares that the goal of this article is to "expand and defend the proposal that prioritizing human factors is both good for the user and good for business." As explored in the article, the rationale remains strong even when only considering outcomes like time-to-market, design costs, product differentiation, corporate risk management, and access to capital. Moreover, Dr. Pauszek hopes the article will promote the view that human factors is much more than a regulatory box to check – it is a catalyst for innovative design and an underestimated driver of business growt
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