Kana emerges from stealth with $15M to build flexible AI agents for marketers [TechCrunch]
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Source: TechCrunch
All the social platforms, from Facebook and Instagram to TikTok, and major incumbents like Microsoft and Google, to content-generation startups like Jasper and Copy.ai, offer AI tools that claim to make marketers' lives easier in uncountable ways. That was partly why I was confused to see yet another marketing AI startup entering the fray: San Francisco-based Kana just came out of stealth with a suite of AI agents that can do data analysis, audience targeting, campaign management, customer engagement, media planning, and optimizing for AI chatbots. The startup has raised $15 million in a seed funding round led by Mayfield. But Kana has something going for it that most marketing startups today don't: its co-founders, Tom Chavez (CEO; pictured above on the right) and Vivek Vaidya (CTO; pictured above), have been building marketing tech for more than 25 years. Kana's actually their fourth venture after Rapt (acquired by Microsoft in 2008), Krux (bought by Salesforce in 2016), and sta
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